London, UK, [7th October] 2011 – TP-LINK, global provider of SOHO and SMB networking products, has joined forces with SamKnows, the broadband performance testing specialist, to launch the largest pan-European broadband project mapping and measurement test, on behalf of the European Commission.
The project aims to provide Internet Service Providers (ISP’s), regulators and consumers with an accurate picture of current connectivity and performance across Europe. The results will be used to formulate a pan-European schematic highlighting broadband provision to ensure future planning and offer transparency for consumers paying for broadband connectivity. Building on the resounding success of SamKnows previous projects with Ofcom (UK) and the Federal Communications Commission (FCC) (USA), TP-LINK has been selected as the preferred supplier for the largest project of its kind, covering all EU Member States and three other European nations.
The TP-LINK TL-WR741ND Wireless N Router will form the project 'Whitebox'. The high specification wired/wireless unit offers 150Mbps, 11N bandwidth, video streaming and VoIP and will provide the 10,000 volunteers from across Europe with a premium product for the duration of their testing experience.
Eric Wang, country manager of TP-LINK UK said: “As a pioneer in the networking space, TP-LINK is constantly looking to innovate and drive the market. Our partnership with SamKnows on its largest performance review to date, underlines our commitment to innovation and demonstrates our drive to develop the world of networking. I’m confident that this project will deliver ground breaking results that will help to shape the internet and connectivity in the future.”
Alex Salter, CEO of SamKnows said: “We selected TP-LINK because of the quality, reliability and excellent value of their products. As the global broadband market develops, we see TP-LINK as a leading innovator which makes them the obvious choice for our European Commission study. In partnering with SamKnows, TP-LINK is joining a growing number of companies that are incorporating the SamKnows performance measurement software as standard, giving consumers free access to this important technology.”
TP-LINK is a global provider of SOHO networking products and the World's No.1 provider of WLAN and Broadband CPE devices, with products available in over 100 countries to tens of millions customers. Committed to intensive R&D, efficient production and strict quality management, TP-LINK continues to provide award-winning networking products in Wireless, ADSL, Routers, Switches, IP Cameras, Powerline Adapters, Print Servers, Media Converters and Network Adapters for Global end-users.
Based on the confidence of tens of millions of customers, TP-LINK is now growing to become one of the most competitive providers of networking products with aspirations to become one of the top 3 networking brands in the world and striving for a larger global market share, while further advancing in the world of networking to better serve our most valued customers with products that make their lives easier.
Founded in 2003 by software developer Sam Crawford, SamKnows was established as a consumer information website to promote faster broadband. In 2008 Sam developed an innovative broadband measurement technology, which SamKnows has provided free of charge to consumers in the UK and USA ever since. In the UK alone, SamKnows found that broadband performance was less than 50% of advertised speeds.
Technical information about the tests can be found at www.samknows.com/broadband/methodology